Splendid Insights provides unbiased wedding market research for the bridal and lifestyle industries.
Splendid Insights is a market research firm that empowers wedding companies, lifestyle brands, industry consultants and tourism boards to create smart, fact-based strategies. Our research participants include thousands of newlywed and soon-to-wed couples from around the world. We ask targeted, relevant questions that allow us to analyze how members of this lucrative consumer group marry, furnish their homes, travel and more.
Because we have no financial interest in the types of study responses we receive, you can rest assured that you are receiving unbiased, accurate market intelligence. Our in-depth reports are written in easy to understand, non-scientific language and include well-designed charts and graphs so that you can quickly get the insights you need to make confident business decisions.
Respected for our discretion, our client list includes wedding, event and hospitality brands, lifestyle retailers, media companies, tourism boards, Fortune 500 brands and international consulting firms, among others.
Liene Stevens, the founder of Splendid Insights, is an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries.
Specializing in social and consumer psychology, with a current focus on the millennial generation, Liene studies, analyzes and forecasts what makes people tick and why they make the decisions they do.
With her finger on the pulse of global trends and a background in intercultural psychology, Liene has consulted clients on six of the seven continents. She works behind the scenes with some of the industry's most influential brands, helping them increase profits so that they can remain innovators in their respective fields.
In addition to being a wedding speaker and trainer, Liene is the author of the book, Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today’s World. She is also the publisher of Think Splendid, the most widely read blog on the business of weddings and events.
Liene’s expertise has been featured in over 100 media outlets including The New York Times, Forbes, CNN, Mashable, and The Wall Street Journal. In addition, Special Events Magazine named her one of “12 Young Event Professionals to Watch.”
Photo of Liene by Avery House