Our unbiased insights into the $298 billion global wedding industry enable you to create smart, fact-based business strategies.
Attracting a couple's attention during the engaged and newlywed years allows your brand to win them as fans for life.
Today's young couples take an average of four leisure trips each year and 82% choose a destination before setting a budget.

marriage statistics for the wedding industry


Our comprehensive and unbiased bridal industry research and insights empower you to grow your wedding business.


Splendid Insights surveys thousands of engaged and newlywed couples from around the world in order to help bridal industry companies learn more about their target market and clientele. We ask the questions that entrepreneurs in the wedding industry want answers to. Whether you're looking to maintain your position as an industry leader or just starting a wedding business, our comprehensive and unbiased research empowers you to create smart, fact-based strategies to grow your bridal business and increase your wedding sales.

Our in-depth reports are written in easy to understand, non-scientific language and include well-designed charts and graphs so that you can quickly get the wedding statistics and insights you need to make confident business decisions. Our bridal research includes reports on:



Weddings


The bridal statistics and wedding research reports are divided into four sections: Demographics and Lifestyle, Budgets and Hiring Decisions, Wedding Priorities, and Wedding Media. The 2013 wedding study reports have a sample size of more than 14,400 heterosexual and same-sex brides and grooms from around the world who married in 2013 and a margin of error of +/- 1.1%.

The wedding study reports listed below are currently available for purchase.
The process is 3 simple steps:

1. Click the link for the report you would like to purchase. You will be taken to a payment page.
2. Enter your payment information.
3. Once payment is complete, you will receive an email with a link to download a PDF copy of your report.

(Please note: the wedding statistics and wedding industry research for 2014 will be released first quarter 2015 so that data from all twelve months is included.)


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The Global Wedding Market 


***NEW!*** The 2013 Global Wedding Study Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who were married in 2013. || Purchase for $79

***NEW!!*** The 2013 Luxury Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $96,000 or greater on their 2013 wedding, not including the honeymoon. || Purchase for $79

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The 2012 Global Wedding Study Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who were married in 2012.  || Purchase for $79

The 2011 Global Wedding Study Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who were married in 2011.  || Purchase for $79

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Wedding Market Research by Country 

The following reports are segmented by country so that you can get specific wedding statistics and bridal data for the regions you work in.

The 2012 U.S. Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the United States who married in 2012. || Purchase for $79

The 2012 U.K. Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the United Kingdom who married in 2012. || Purchase for $79

The 2012 Canadian Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in Canada who married in 2012. || Purchase for $79

The 2012 Australian Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in Australia who married in 2012. || Purchase for $79

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The 2011 U.S. Wedding Market Report is 40 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the United States. || Purchase for $79

The 2011 U.K. Wedding Market Report is 40 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the United Kingdom. || Purchase for $79

The 2011 Canadian Wedding Market Report is 40 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in Canada. || Purchase for $79

The 2011 Australian Wedding Market Report is 40 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in Australia. || Purchase for $79


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Wedding Market Research by State

Splendid Insights offers the U.S. Wedding Market Report sliced into four different regions as defined by the U.S. Census Bureau: Northeast, The South, Midwest, and West. This ensures that you can find data for the segment of the bridal industry you work with or learn about a segment you'd like to move into.

The 2012 US Southern Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the South who were married in 2012. States included in this region were determined by the U.S. Census Bureau and include Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas and Louisiana. || Purchase for $79

The 2012 US Midwestern Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the MidWest who were married in 2012. States included in this region were determined by the U.S. Census Bureau and include Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. || Purchase for $79

The 2012 US Northeastern Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the Northeastern United States who were married in 2012. States included in this region were determined by the U.S. Census Bureau and include Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont, New Jersey, New York and Pennsylvania. || Purchase for $79

The 2012 US Western Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the Western United States who married in 2012. States included in this region were determined by the U.S. Census Bureau and include Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. || Purchase for $79


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The 2011 US Southern Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics from brides and grooms in the South. States included in this region were determined by the U.S. Census Bureau and include Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas and Louisiana. || Purchase for $79

The 2011 Western U.S. Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics from brides and grooms in the Western United States. States included in this region were determined by the U.S. Census Bureau and include Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. || Purchase for $79

The 2011 US MidWestern Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics from brides and grooms in the MidWest. States included in this region were determined by the U.S. Census Bureau and include Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. || Purchase for $79

The 2011 Northeastern US Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics from brides and grooms in the Northeastern United States. States included in this region were determined by the U.S. Census Bureau and include Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont, New Jersey, New York and Pennsylvania. || Purchase for $79


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Wedding Market Research by Wedding Budget

Splendid Insights offers the Global Wedding Market Report sliced into four different budget segments: Luxury, Premium, Standard, and Economical. This ensures that you can find data for the segment of the bridal industry you work with or learn about a segment you would like to move into.

Learn more about how we chose the wedding budget segment names.

***NEW!!*** The 2013 Luxury Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $96,000 or greater on their 2013 wedding, not including the honeymoon. || Purchase for $79

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The 2012 Luxury Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $96,000 or greater on their 2012 wedding, not including the honeymoon. || Purchase for $79

The 2012 Premium Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent between $31,000 and $95,000 on their 2012 wedding, not including the honeymoon. || Purchase for $79

The 2012 Standard Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent between $11,000 and $30,000 on their 2012 wedding, not including the honeymoon. || Purchase for $79

The 2012 Economical Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $10,000 or less on their 2012 wedding, not including the honeymoon. || Purchase for $79

Wedding Budget Bundle: the 2012 Luxury Wedding Market Report and the 2012 Premium Wedding Market Report are both included in this bundle. || Purchase for $158


The 2011 Luxury Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $96,000 or greater on their wedding, not including the honeymoon. || Purchase for $79

The 2011 Premium Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent between $31,000 and $95,000 on their wedding, not including the honeymoon. || Purchase for $79

The 2011 Standard Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent between $11,000 and $30,000 on their wedding, not including the honeymoon. || Purchase for $79

The 2011 Economical Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $10,000 or less on their wedding, not including the honeymoon. || Purchase for $79


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Wedding Market Research by Style or Consumer Type

Splendid Insights offers the Global Wedding Study Report sliced into style descriptors or consumer types. This ensures that you can find data for the segment of the bridal industry you work with or learn about a segment you would like to move into.

The 2012 Bridal Show Consumer Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from couples from around the world who were married in 2012 and who found at least one of their wedding professionals through a bridal expo. This segment comprises 18% of the 2012 global wedding market. || Purchase for $79

The 2012 Bridal Magazine Consumer Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from couples from around the world who were married in 2012 and who purchased a bridal magazine. This segment comprises 78% of the 2012 global wedding market. || Purchase for $79

The 2012 Young Newlyweds Study: Age 25 and Younger is 38 full color pages and includes unbiased wedding statistics and bridal research from couples around the world who were married in 2012 and who are 25 years old or younger. || Purchase for $79
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The 2011 Offbeat and Indie Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who indicated that they would describe their wedding as "Offbeat" or "Indie." This segment comprises 21% of the global wedding market. || Purchase for $79


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Wedding and Romance Travel


The Global Honeymoon Tourism Market (coming soon!)


Please sign up here to be notified when new reports are released.


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Lifestyle


The Global Wedding Gift Registry Market (coming soon!)


Please sign up here to be notified when new reports are released.
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wedding industry research

Have a few minutes? Participate in our Splendid Wedding Studies!


Ongoing or Currently Open Studies:


Splendid Wedding Survey

The Splendid Wedding Survey is open to anyone anywhere in the world who was married in 2007 or after, or who is planning on tying the knot soon. The survey should take about 5 minutes to complete and is completely anonymous. Click here to take this survey!

Honeymoon Survey

The Honeymoon Survey is open to anyone anywhere in the world who took a honeymoon after they got married or who is currently planning a honeymoon. The survey should take between 10-15 minutes to complete and is completely anonymous. Click here to take this survey!



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Want to participate in future research from Splendid Insights? Sign up here!


Surveys will soon be available in:

español  |  français  |  português  |  العربية



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marriage statistics

Splendid Insights studies the behavior of brides and grooms worldwide including an in-depth look at the four main budget segments for weddings, country and regional reports as well as wedding style reports.



wedding statistics 2012

Purchase wedding research reports from Splendid Insights!

See more daily wedding stats on our blog!


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wedding market statistics and bridal industry research

Splendid Insights provides unbiased wedding market research for the bridal and lifestyle industries.


Splendid Insights is a market research firm that empowers wedding companies, lifestyle brands, industry consultants and tourism boards to create smart, fact-based strategies. Our research participants include thousands of newlywed and soon-to-wed couples from around the world. We ask targeted, relevant questions that allow us to analyze how members of this lucrative consumer group marry, furnish their homes, travel and more.

Because we have no financial interest in the types of study responses we receive, you can rest assured that you are receiving unbiased, accurate market intelligence. Our in-depth reports are written in easy to understand, non-scientific language and include well-designed charts and graphs so that you can quickly get the insights you need to make confident business decisions.

Respected for our discretion, our client list includes wedding, event and hospitality brands, lifestyle retailers, media companies, tourism boards, Fortune 500 brands and international consulting firms, among others.


Meet Liene


Liene Stevens, the founder of The Splendid Collective, is an author, speaker and consumer psychology expert specializing in the wedding and lifestyle industries.

With a current focus on the millennial generation, Liene consults and speaks on the primary areas of social influence, aesthetic and hedonistic consumption, buyer interaction, consumer socialization, lifestyle and psychographics, price perception, brand equity and brand loyalty. In other words, she studies how people make decisions, and more importantly, how they buy.

Her past life includes NGO crisis management and strategic development, as well as producing events for NGOs, corporations, and running her own event consulting firm. It was here that she realized she was better at helping others figure out their clients and put her education in intercultural psychology to work.

With her finger on the pulse of global trends, Liene has consulted clients on six of the seven continents. She has personally trained hundreds of wedding and lifestyle professionals and works behind the scenes with some of the industry's most influential brands, helping them increase profitability, market share and shareholder value. Her work has been described as "the steroid shot I needed to find my way" and her classes as "incredibly comprehensive, approachable and great fun." In addition, Liene's research on the millennial generation is now being taught as part of the MBA curriculum at three top-tier U.S. universities.

Liene’s expertise has been featured in over 100 media outlets including The New York Times, Forbes, CNN, Mashable, and The Wall Street Journal. In addition, Special Events magazine named her one of “12 Young Event Professionals to Watch.”

Liene currently serves on the Advisory Boards for the Wedding and Event Institute as well as The Birthday Party Project, a non-profit that provides birthday parties for homeless children based on the premise that joy changes lives. She previously served on the board of directors for the New York City chapter of the International Special Events Society (ISES) and is currently a member of the Association for Consumer Research (ACR).

Liene is the author of the book, Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today’s World. She is also the publisher of Think Splendid, the most widely read blog on the business of weddings and events.
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wedding market research and intelligence

If you are a journalist or producer and need statistics on the wedding and newlywed lifestyle markets for a story, please contact us!

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wedding statistics and facts

Need a stat for a story, custom insights for your business or just want to say hello? We'd love to hear from you!


Email: hello@splendidinsights.com


Phone: 855.SPLNDID

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