Our unbiased insights into the $298 billion global wedding industry enable you to make more money in your business.
Attracting a couple's attention during the engaged and newlywed years allows your brand to win them as fans for life.
Today's young couples take an average of four leisure trips each year and 82% choose a destination before setting a budget.

marriage statistics for the wedding industry


Make more money and grow your wedding business by understanding what today's engaged couples want.  


Our comprehensive and unbiased bridal industry research and insights empower you to grow your wedding business. Splendid Insights surveys thousands of engaged and newlywed couples from around the world in order to help bridal industry companies learn more about their target market and clientele. We ask the questions that entrepreneurs in the wedding industry want answers to. Whether you're looking to maintain your position as an industry leader or just starting a wedding business, our comprehensive and unbiased research empowers you to create smart, fact-based strategies to grow your bridal business and increase your wedding sales.

Our in-depth reports are written in easy to understand, non-scientific language and include well-designed charts and graphs so that you can quickly get the wedding statistics and insights you need to make confident business decisions. Our bridal research includes reports on:



Weddings


The bridal statistics and wedding research reports are divided into four sections: Demographics and Lifestyle, Budgets and Hiring Decisions, Wedding Priorities, and Wedding Media. The 2015 wedding study reports have a sample size of more than 15,900 heterosexual and same-sex brides and grooms from around the world who married in between January and December 2014 and a margin of error of +/- 1.1%.

The wedding study reports listed below are currently available for purchase.
The process is 3 simple steps:

1. Click the link for the report you would like to purchase. You will be taken to a payment page.
2. Enter your payment information.
3. Once payment is complete, you will receive an email with a link to download a PDF copy of your report.


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The Global Wedding Market 

***NEW!!!*** The 2015 Global Wedding Study Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who were married in 2014. || Price: $95




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Wedding Market Research by Wedding Budget

Splendid Insights offers the Global Wedding Market Report sliced into four different budget segments: Luxury, Premium, Standard, and Economical. This ensures that you can find data for the segment of the bridal industry you work with or learn about a segment you would like to move into.


***NEW!!*** The 2015 Luxury Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $96,000 or greater on their 2014 wedding, not including the honeymoon. || Price: $95




***NEW!!*** The 2015 Premium Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent between $31,000 and $95,000 on their 2014 wedding, not including the honeymoon. || Price: $95




The 2014 Standard Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent between $11,000 and $30,000 on their 2013 wedding, not including the honeymoon. || Price: $95




The 2014 Economical Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who spent $10,000 or less on their 2013 wedding, not including the honeymoon. || Price: $95



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Wedding Market Research by Country 

The following reports are segmented by country so that you can get specific wedding statistics and bridal data for the regions you work in.

The 2015 U.K. Wedding Market Report is 37 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the United Kingdom who married in 2014. || Price: $95




The 2014 U.S. Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the United States who married in 2013. || Price: $95




The 2013 Canadian Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in Canada who married in 2012. || Price: $95





The 2013 Australian Wedding Market Report is 38 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in Australia who married in 2012. || Price: $95




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Wedding Market Research by State

Splendid Insights offers the U.S. Wedding Market Report sliced into four different regions as defined by the U.S. Census Bureau: Northeast, The South, Midwest, and West. This ensures that you can find data for the segment of the bridal industry you work with or learn about a segment you'd like to move into.

The 2014 US Southern Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the South who were married in 2013. States included in this region were determined by the U.S. Census Bureau and include Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas and Louisiana. || Price: $95




The 2014 US Midwestern Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the MidWest who were married in 2013. States included in this region were determined by the U.S. Census Bureau and include Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. || Price: $95




The 2014 US Western Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the Western United States who married in 2013. States included in this region were determined by the U.S. Census Bureau and include Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. || Price: $95




The 2014 US Northeastern Wedding Market Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms in the Northeastern United States who were married in 2013. States included in this region were determined by the U.S. Census Bureau and include Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont, New Jersey, New York and Pennsylvania. || Price: $95




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Wedding Market Research by Style or Consumer Type

Splendid Insights offers the Global Wedding Study Report sliced into style descriptors or consumer types. This ensures that you can find data for the segment of the bridal industry you work with or learn about a segment you would like to move into.

The 2013 Bridal Show Consumer Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from couples from around the world who were married in 2012 and who found at least one of their wedding professionals through a bridal expo. This segment comprises 18% of the 2012 global wedding market. || Purchase for $95

The 2013 Bridal Magazine Consumer Report is 39 full-color pages and includes unbiased wedding statistics and bridal research from couples from around the world who were married in 2012 and who purchased a bridal magazine. This segment comprises 78% of the 2012 global wedding market. || Purchase for $95

The 2013 Young Newlyweds Study: Age 25 and Younger is 38 full color pages and includes unbiased wedding statistics and bridal research from couples around the world who were married in 2012 and who are 25 years old or younger. || Purchase for $95
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The 2012 Offbeat and Indie Wedding Market Report is 41 full-color pages and includes unbiased wedding statistics and bridal research from brides and grooms from around the world who indicated that they would describe their wedding as "Offbeat" or "Indie." This segment comprises 21% of the global wedding market. || Purchase for $95
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wedding market statistics and bridal industry research

Splendid Insights provides unbiased wedding market research for the bridal and lifestyle industries.


Splendid Insights is a market research firm that empowers wedding companies, lifestyle brands, industry consultants and tourism boards to create smart, fact-based strategies. Our research participants include thousands of newlywed and soon-to-wed couples from around the world. We ask targeted, relevant questions that allow us to analyze how members of this lucrative consumer group marry, furnish their homes, travel and more.

Because we have no financial interest in the types of study responses we receive, you can rest assured that you are receiving unbiased, accurate market intelligence. Our in-depth reports are written in easy to understand, non-scientific language and include well-designed charts and graphs so that you can quickly get the insights you need to make confident business decisions.

Respected for our discretion, our client list includes wedding, event and hospitality brands, lifestyle retailers, media companies, tourism boards, Fortune 500 brands and international consulting firms, among others. In addition Splendid Insights is frequently called on to provide unbiased statistics and commentary to the media, including:


Meet Liene


Liene Stevens, the founder of The Splendid Collective, is an author, speaker and consumer psychology expert specializing in the wedding and lifestyle industries. Named by Special Events magazine as one of “12 Young Event Professionals to Watch,” Liene studies and consults on mindset and behavioral economics — or how people make decisions, including how they buy. Her research on the millennial generation is currently taught as part of the MBA curriculum at three top-tier US universities.

Her past life includes crisis management and strategic development for NGOs and government institutions around the world, as well as producing events for NGOs, corporations, and running her own event consulting firm. It was here that she realized she was better at helping others figure out their clients and put her education in intercultural psychology to work.

With her finger on the pulse of global trends, Liene has consulted clients on six of the seven continents. She has personally trained hundreds of wedding and lifestyle professionals and works behind the scenes with some of the industry’s most influential brands, helping them increase profitability, market share and shareholder value. Her work has been described as “the steroid shot I needed to find my way” and her classes as “incredibly comprehensive, approachable and great fun.”

Liene’s expertise has been featured in over 100 media outlets including The New York Times, Forbes, CNN, Mashable, and The Wall Street Journal. She is the author of the book, Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today’s World. She is also the publisher of Think Splendid, the most widely read blog on the business of weddings and events.

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wedding statistics and facts

Need a stat for a story, custom insights for your business or just want to say hello? We'd love to hear from you!


Email us at hello@splendidinsights.com

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